While at Havas, a colleague of mine in the data team procured some buttons that read, “Data is the new oil.” As geeks, we were convinced that bits would power the information economy as the black stuff powered the industrial economy.
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Brainsights is a business that uses brain data to improve content. Regardless of whether that content is an advertisement, a show, or a public service announcement, packaging or even space design, we rely on our community of users — and their brains — to power this model. In exchange, we provide our community with economic, social and — when we host BrainFood parties — nutritional value.
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