If you've been following our Ontario provincial election coverage, you know that we're committed to helping voters understand their subconscious biases so that they can make a more informed decision when they vote. With that in mind, we wanted to explore the impact of personal appeals to voters. We'll use PC candidate Doug Ford as the case study.
Read MoreVoting is one of the most important processes we can participate in as citizens of a well-functioning society. But, before checking that box on the ballot, we have a responsibility to inform ourselves before making a decision. Information on the candidates themselves are plentiful, but we make decisions on more than just facts - emotion and bias also play important roles in our decision-making process.
Read MoreThe polls got it wrong. Even the most famous and generally accurate ‘poll of pollsters’ got it wrong. Instead of a Clinton landslide, we witnessed a Trump victory. And the pitchforks are out.
Read MoreIt’s plagued the Democratic candidate throughout the campaign, an issue that Trump has pressed relentlessly to assert his claims of Hillary’s corruption. But is there anything we can learn from neuroscience regarding how much the email scandal hurts Hillary? And what happens now with the announcement by the FBI director of fresh material to consider?
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