If you've been following our Ontario provincial election coverage, you know that we're committed to helping voters understand their subconscious biases so that they can make a more informed decision when they vote. With that in mind, we wanted to explore the impact of personal appeals to voters. We'll use PC candidate Doug Ford as the case study.
Read MoreVoting is one of the most important processes we can participate in as citizens of a well-functioning society. But, before checking that box on the ballot, we have a responsibility to inform ourselves before making a decision. Information on the candidates themselves are plentiful, but we make decisions on more than just facts - emotion and bias also play important roles in our decision-making process.
Read More
