With his music video for This is America, Childish Gambino has delivered one of the most thought-provoking pieces of 2018. This video stems into a larger conversation about the social injustices that plague American society today — systemic racism, police brutality, and gun violence.
Read MoreIf you've been following our Ontario provincial election coverage, you know that we're committed to helping voters understand their subconscious biases so that they can make a more informed decision when they vote. With that in mind, we wanted to explore the impact of personal appeals to voters. We'll use PC candidate Doug Ford as the case study.
Read MoreTo say that music evokes some of the most visceral emotions we have as humans would hardly be considered a controversial statement. And music fans are often highly opinionated when it comes to what they love or hate. That being the case, Brainsights recently set out on a mission to tackle a controversial question: “How can we determine a band's biggest fan?”
Read MoreThe polls got it wrong. Even the most famous and generally accurate ‘poll of pollsters’ got it wrong. Instead of a Clinton landslide, we witnessed a Trump victory. And the pitchforks are out.
Read MoreIt’s plagued the Democratic candidate throughout the campaign, an issue that Trump has pressed relentlessly to assert his claims of Hillary’s corruption. But is there anything we can learn from neuroscience regarding how much the email scandal hurts Hillary? And what happens now with the announcement by the FBI director of fresh material to consider?
Read MoreFew people have captured the imaginations of Canadians quite like Terry Fox. But is that what their brains say? As a kid growing up in the 1980s and 1990s, the presence of Terry Fox was as familiar and ubiquitous as pizza and donut days at school. Each September, young and old alike lined up to run in Terry Fox’s memory and raise money for his cause (cancer research, a cause to which so many of us have a personal connection).
Read MoreOne year ago this month, Microsoft Advertising released a study exploring consumers’ shrinking attention spans. In it were details of how social media and mobile device addiction were re-shaping how our brains work — how we’re able to pay attention (or not) in the face of proliferating media and consumer technology. Brainsights ran a big portion of that research for Microsoft, measuring the brain activity of more than 100 adults as they performed a range of tasks and consumed a range of content across various screens.
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